We study how people decide.

Pulp is a research company in Brooklyn, New York. Language, persuasion, and attention first; the tools come from what we learn.

Why we exist

Communication holds us together.

People who understand each other, patiently, make the future feel more open. So we study attention and argument first, then build tools that take load off people’s minds instead of adding to it.

Years of research. Incorporated in 2026.

What we do.

Research

Attention research and digital civics: how conversation moves people.

See the research

The Laboratory

Where research becomes things people use, starting with Pulp101.

Visit the Lab

Services

Conversation modeling, sentiment analysis, and custom AI and ML.

Talk to us

The Pulp Foundation

Our nonprofit, and home of the Pulp AI Apprenticeship.

Meet the Foundation

A group in silhouette against a deep blue evening sky, leaning in to talk. — People in motion, never posed.
Photo: Papaioannou Kostas

The people.

A dot is the color that person chose for Pulp’s palette.

Leadership

Shah Ullah
Founder and CEO
Hannah Peyton
Co-Founder and COO
Wen Zhang
Co-Founder, Product Analytics
Uday Turakhia
Co-Founder and CTO
Pat Arcadipane
Co-Founder and CFO
Jeff Harris
Co-Founder, Partnerships
Damani Thomas
Co-Founder, Research Engineering
Ismael Larrosa
Chief of Product Experiences

Team

Abdullah Al Mubin
Senior Research Engineer
Razy Hassan
Senior Research Designer
Andrew Shi
Research Engineer, Product
Milana Kumar
Research Engineer, ML
Nasir Nasir
Finance Associate

Advisors

Jen Cerny
Metacognition research
Joseph Hoefer
AI policy
Scott Radcliffe
Business analytics
Nan Li
Social sciences
Toby Chaudhuri
Communications

A figure in silhouette above a city’s lights at night. — Brooklyn, NY.
Photo: Jean Carcallas

Tell us what you’re trying to understand.

We’ll walk you through a real example from your world.

Get in touch