We show the work.
We study how people talk, argue, and make up their minds, and we publish what we find with the data.



Coming up
American Society of Criminology.
Annual meeting ยท Chicago ยท November 2026
Weโre presenting our work on how people argue and decide. More is coming soon.
What we study.
Reasoning
How people weigh a claim against the facts.
Persuasion
Why an argument lands with one public, not another.
Attention
What noise costs people, and who ends up paying.
Metacognition
Thinking about thinking, and how to practice it.

Long talks, long shadows.
Photo: Dibakar RoyThe record.
- Accepted
American Sociological Association
2026 roundtable
- Given
University of Florida
Seminars
- Given
Emory University, MSBA program
Speaking event
- Accepted
INFORMS
2026
Data stories
- From Stone to ScreenComing soon
- How people ask, and what it costs to understand themComing soon
- Understand first: how Pulp cuts the electricity AI usesComing soon


